75-minute program of winning commercials to be screened 78 times throughout December at Minneapolis’s Walker Art Center
One of the objectives of the APA is promoting its members and their work to markets around the world. "We have a good starting point - the great commercials you make and the interest that generates," they say.
The British Arrows took their 75-minute program of the winning commercials from the 2017 show to the Walker Art Center in Minneapolis, with the premiere taking place on Friday 1st December. Chairman of the Arrows Board Charlie Crompton, and MD Janey de Nordwall, were there to present your work.
The program is screening 78 times throughout December and over 27,000 Minnesotans will enjoy every second of watching commercials for products they cannot buy! The program is also running at Yerba Buena Center for the Arts in San Francisco and Museum of Fine Arts in Houston this weekend. Charlie also appeared on CBS talking about how and why the UK produces brilliant commercials.
Last week also saw the second showcase of the APA Show 2017 screening in Amsterdam. The event began with a short presentation from iris Amsterdam’s ECD Kenn MacRae, talking about why he valued the work of APA members.
He said: "The best collaborators in production remove the need for luck – and the APA Amsterdam event showcases how many incredible British collaborators there are just across the channel. It’s informative, and it’s inspiring."
The evening saw creatives and producers from Amsterdam's most successful agencies, including 180/Kingsway, Achtung!, Anomaly, Ogilvy, TBWA/Neboko, WeArePi and Weiden+Kennedy come together to watch the best British created ads of 2017.
"After the success of this year's event and the positive feedback received from APA members and our Dutch guests, we look forward to returning to Amsterdam and putting the UK’s best talent in the same room as the city’s top creatives and agency producers again for 2018," the APA added.