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Creative

Brit Heads On an Epic Road Trip Across the Southern US in RaceTrac Mockumentary

lbbonline.com, 6 months, 1 week ago

R/GA Austin chronicles the humorous escapades of a RaceTrac employee and 'Basil Crisp'

Brit Heads On an Epic Road Trip Across the Southern US in RaceTrac Mockumentary

As part of RaceTrac’s It’s Always Summer in the South campaign, R/GA Austin created a branded content mockumentary series that follows the story of award-winning British documentary filmmaker, Basil Crisp. He attempts to document summer in the South, however he finds the task to be more challenging than expected. Luckily, they meet a local RaceTrac employee named Jamie, who guides them along their journey and shows them the South’s favourite summer traditions.

The unlikely trio embark on an epic road trip, mingling with locals, stopping at RaceTracs, and enjoying a few too many free refills and adventures along the way.

Creative Agency

Account Supervisor: Megan Mills

Producer: Shannon Flood

Executive Creative Director: Jonathan Woytek

Creative Director: Murray Wyse

Creative Agency: R/GA (Austin)

Copywriter: Amanda Keffer

Content Producer: Damisi Rosemond

Art Director: Jacob Coutino

Offline

Editor: Tim Jansen

Post Production / VFX

Colourist: Shawn King

Production Company

Production Company: PF100

Producer: Malcolm Wax

Executive Producer: Barry Sonders

DOP: JR Kraus

Director: Allan McLeod

Category: Retail and restaurants , Retail stores