Bouffant's heart-warming KFC spot

A fluid piece of choreography filled with heart-warming nuance takes the viewer on the nostalgic journey of an elderly couple’s dance in the new corporate spot for KFC by Ogilvy directed by Erik Van Wyk.

Seamless transitions form part of the subtle choreography, creating a magical blend of reality and wonder, enough for Sir Elton to bend his rules and allow the use of his timeless song.

Van Wyk, ‘It is about the love of two people who have spent their whole lives together. So it was important for technical not to overshadow humanity, but rather support it with a soft touch.’


CREDITS
•    Advertised brand: KFC Brand Ad 
•    Advert title(s): SO GOOD
•    Translation of headline to English: NA
•    Advertising Agency (Name, City, Country): Ogilvy, Johannesburg, South Africa 
•    Agency website: http:// Ogilvy.co.za
•    Executive Creative Director: Fran Luckin
•    Creative Director: Mike Martin
•    Art Director: Alexa Craner
•    Copywriter: Irene Styger
•    Agency Producer: Liske Van Tubbergh
•    Production Company : Bouffant  (www.bouffant.tv )
•    Director : Erik Van Wyk
•    Producer : Shannon Gloyne / Melina McDonald
•    Executive Producer: Melina McDonald
•    DOP: Tim Pike
•    Sound: Universal/”Your Song” original by Ellie Goulding/Louis @ Produce Sound
•    Post Online: Sinister Post/Pudding/Blade
•    Post offline: Upstairs Post
•    Flight date: July 2011
•    Country of origin : South Africa