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Creative

Boots Solves the Hassles of Gifting in 2019 Christmas Spot

Ogilvy UK, Mediacom, Geometry, Bookmark and True Story collaborate on festive #GiftLikeYouGetThem campaign

Boots Solves the Hassles of Gifting in 2019 Christmas Spot

This year’s Christmas Campaign from Boots UK focuses on how hard it can be to find the right gift for the very different people in your life – and how a trip to a Boots ‘Bootique’ is the answer.

Christmas research conducted for Boots says that this year people want to give fewer, better gifts and focus on the most special people in their lives. However, this can make Christmas stressful. In fact, more than a third of us are worried about choosing the right gift. This is no surprise; with the multitude of new trends and tribes constantly emerging, it can be daunting to show our most precious people that we really get them.  

To help solve this problem, Boots is launching hundreds of individual ‘Bootiques’: gift edits curated around the countless personalities that make up the fantastic people that we love. Bootiques will appear online, in Boots stores, in out-of-home, social media and experiential channels.

The campaign will launch with a media event and 90-second film, created in collaboration with Ogilvy UK, Mediacom, Geometry, Bookmark and True Story. Starting in a traditional village hall, the film shows the common gifting frustrations of a married couple, Linda and Neil. Another character relates to their frustrations and reaches boiling point on just what a nightmare Christmas shopping has become. The doors to the village hall burst open, and we move through a series of scenes which bring to life some of the people we now have to buy for. From the person who gets up every Sunday at 6am to be yelled at by a fitness instructor, to the person who totally gets why a beauty influencer contours with a kitchen spatula, the Bootiques are revealed as the perfect solution for all those ridiculously hard to buy for people in your life.  


Marketing director for Boots UK and Ireland, Helen Normoyle said: “This Christmas we want to help the nation feel good, with a fun look at the very real challenge of finding that perfect gift. People’s ever-changing passions and interests can make it tough to buy for them at Christmas. We have used that challenge as a source of creative inspiration to help customers easily shop from the amazing range of gifts Boots have to offer, across our gifting, beauty, health and wellness ranges."

The film will air during prime-time on Saturday 9th November with a unique road-block media buy across ITV, Channel 4, Sky, YouTube, Facebook and Twitter.

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Agency

Agency: Ogilvy UK

CCO: Dede Laurentino

Creative Consultant: Dan Fisher

Chief ECD: Jules Chalkley

ECD: Sam Cartmell

Experiential ECD: Elspeth Lynn

Creatives: Tom Madden & Morgan Hinds–Shorland, Naomi Nicholl & Lily James, Tony Malcolm & Marc Bennett

WPP Client Lead: Fiona Gordon

Managing Partner: Ben Skelsey

Client Partner: Georgie Ely

Business Director: Kate Woodruff

Loyalty Account Director: Susan Kalamchi

Account Director: Amy Love

Social Director: Tommy Wigley

Account Executive: Piers Brown

Head of Planning: Nicole Frost

Planner: Emma Banks

Group Programme Director: Louise Hawthornthwaite

Project Director: Sarah Ioannou

Design Director: Sian Hughes

Design: Taylor Bates, Rob Hare

Executive Producer: Victoria Baldacchino

Katharine Cowell: Executive Producer

Production Assistant: Ancika Mester

Business Affairs: Hannah Newton & Vanessa Solomon

Hogarth post producer: Sonia Banatowska

Media

Partner: James Hyams

Business Director: Emily Waghorn

Associate Director: Johanna Gallant

Senior Planner: Sophie Sweetland

Client

Marketing Director: Helen Normoyle

Director of Brand and Communications: Adam Zavalis

Senior Marketing Manager: Julie Bentley

Marketing Manager: Carlene Brown

Production

Production Company: Academy

Director: Si&Ad

Executive Producer: Medb Riordan

Producer: Shirley O’Connor

Director of Photography: Andre Chemetoff

Edit

Edit house: Final Cut

Editor: Ryan Beck

Producer: Frankie Elster

Grade

Grade: ETC

Colourist: Luke Morrison

Online

Online/VFX: ETC

Lead VFX: Giles Cheetham

2D supervisor: Pete Smith

2D artists: Nick Sze, Nick DAguir, Daniel Manning, Ozgur Tapali

3D artists: Jefferey Edo-Benson, Marko Mamula

Post Producer: Alasdair Patrick/Holly Treacy

Sound

Sound Designer: Sam Ashwell/Ben Gulvin

Music Composition: Mr Pape

Category: Retail Stores , Retail and Restaurants

Genre: Comedy