Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

BMF, Scoundrel and Rumble Reveal The Real Voice Behind 'Siri' in TEDxSydney 2018 Film

The film, which premiered on Friday in front of 5000 people at TEDx Sydney, unmasks the real genius behind Apple's personal assistant Siri

BMF, Scoundrel and Rumble Reveal The Real Voice Behind 'Siri' in TEDxSydney 2018 Film

For the third consecutive year, TEDxSydney has selected creative agency BMF to produce a film for its 2018 film program under the theme 'Humankind'.

Says Millicent Malcolm, creative, BMF: "Siri is an amazing invention. You can ask her anything. But who does Siri ask questions to? Our film tracks down Siri's sister who was born with a lightening quick brain, but a shitty voice."

Says James Dive, director: "Siri has never sat quite right with me. She's always been a bit...off. So when I learnt she was in fact a fraud it all made obvious sense. I fell instantly for the script and the plight of Sara, her sister, who is builtMeet Sara 3.jpg of brains and heart. Her struggle resonated. It is a film for all the Sara's."

The full TEDxSydney short film program can be viewed in the recording of the live streaming of TEDxSydney. "Meet Sara" plays at 3:01:22: https://tedxsydney.com/live


Creative Agency

Creative Agency: BMF Sydney

Executive Creative Director: Alex Derwin

Executive Producer: Jenny Lee-Archer

Production Assistant: Beatrice Osborne

Creatives: Millicent Malcolm

Creative Directors: David Fraser and Dantie Van Der Merwe

Production Company

Production Company: Scoundrel Films

Executive Producer: Adrian Shapiro

Director: James Dive

DOP: Jordan Maddocks

Producer: Morgan Benson-Taylor

Offline

Editor: Daniel Lee

Post Production / VFX

Post Production Company: The Butchery

VFX Supervisor: Drew Downes

Producer: Rose Harding

Sound

Sound Company: Rumble Studios

Sound Designer: Nat Joyce

Producer: Michael Gie