Blast Radius Appointed European Agency for Electronics Maker Sengled

Blast Radius has been appointed to run all European marketing and advertising operations for Chinese manufacturer of intelligent lighting products Sengled. The partnership will encompass print, digital and media activities to support the European launch of Sengled’s range of smart household devices.  

‘Pulse’ by Sengled is the first of the company’s range of intelligent lighting products to hit the European market. The Pulse ‘speaker bulb’ is an integrated LED lamp with Bluetooth speakers, which reflects Sengled’s mission to turn lighting products from utility appliances to lifestyle accessories.

Sengled announced its entry into the European consumer market this summer by agreeing a three-year official sponsor partnership with Dutch football giants Ajax. Sengled has chosen Blast Radius Amsterdam to launch the Pulse range in Europe and build the company’s presence in the consumer electronics market.

Blast Radius General Manager Lars Schlossbauer comments: “We welcome the challenge of building Sengled’s European business. We are confident that Sengled’s range of products offer something new and exciting to European consumers and look forward to creating work that reflects the company’s core values of quality and innovation.”

Sengled’s Director Marketing and Business Development (Europe) Matthias Frank comments: ““Blast Radius is Sengled's creative business partner for the European market. They have already shown great strategic insights into bringing our products into the complex European landscape and we are excited to work with their team to bring our expanding family of LED-based products to homes and offices everywhere.”

The Sengled activity will begin with an extensive print and digital campaign to be launched imminently, beginning with placements in official Ajax media spaces (attached).  

Blast Radius Amsterdam is a strategic marketing agency with clients including Michelin, Nikon and Microsoft. Its current work includes the digital campaign for all territories outside North America in support of new Sony Pictures release The Equalizer, starring Denzel Washington.