BIMA Awards Announces 2015 Shortlist

The British Interactive Media Association (BIMA) has today announced the shortlist for the BIMA Awards 2015. 

R/GA London leads the list of contenders, with seven entries in the running, six of which are for its work with Google. We Are Social is just behind R/GA, with six nominations for work with YouTube and Adidas.

Other companies with multiple entries on the shortlist include Holler and Leo Burnett, Knit and TRO, Atelier, Razorfish, DF London, DigitasLBi, Lost Boys and Ostmodern.

This year’s judging panel saw a 500% increase in entries into the Startup of the Year category, demonstrating the importance of startup businesses to the vibrant UK digital scene; a 140% increase in entries in the Immersive category, reflecting the growing influence of virtual reality technologies; and a 73% increase in entries to the Native Mobile App category, representing the central role that mobile now plays in brands’ digital strategies.

The judging panel decided not to shortlist any work in the new Travel & Attractions category, due to the work not being of a high-enough standard or in some cases because of a lack of information from entrants.

All shortlisted entrants can be viewed at www.bimaawards.com.

The BIMA Awards 2015 winners will be announced at an industry-wide party at One Embankment on the evening of Thursday 17 September. Tickets to the ceremony are available on the BIMA Awards site, with earlybird prices available until the end of this week.

The BIMA Awards are judged by people of influence within the UK digital sector. This year’s judging panel included experts from brands and agencies including Unilever, SapientNitro, New Look, Sony Music, Isobar, Channel 4, AMVBBDO and National Trust.

Adam Graham, Chair of BIMA said: “Yet again, the BIMA Awards shortlist proves to be a great showcase for the quality and diversity of work being produced by the UK digital sector. Congratulations to R/GA London, We Are Social and all our other nominees. We look forward to celebrating with you on Thursday 17 September!”