BIMA Announces New Strategy & Appoints New Joint Chairs

BIMA, the membership organisation for the digital industry, today announced the appointments of Natalie Gross, former Amaze CEO and Tarek Nseir, CEO and founder of TH_NK as joint chairs for the next three years.

Nseir and Gross both joined BIMA five years ago and in that timeframe, have seen the digital industry change in many ways. Both defined a new strategy for BIMA that reflected that change.

The pair announced their new strategy for BIMA at its Annual General Meeting, which took place today.

Natalie Gross, BIMA Chair said: “Both Tarek and I are proud to be leading BIMA, which is a critical tie for our industry. Digital communications are now heavily integrated and well served by other creative and marketing bodies. Meanwhile, we are entering into a new era of digital, driven by accelerated change in consumer behaviour, automation, Artificial Intelligence and data at scale, all enabled by major platforms, cloud services and emerging technologies. This new digital frontier is now being led by agencies, consultancies and tech companies of all shapes, ages and sizes, driving transformation and innovation in Britain. BIMA will be powering that change by creating an organisation that develops and supports the individual talent Britain needs to compete on a world stage.”

The new strategy will see the introduction of a new structure for BIMA, along with redefining the organisational values and introducing the concept of strategic partnerships.

Tarek Nseir, TH_NK CEO and BIMA Chair said: “BIMA’s new focus will be entirety future facing. Our education programmes will help ensure that further and higher education supports the needs of our industry and our Awards will recognise those that are shaping the future of our industry. As part of this new strategy we have completely redesigned the way the the association is organised. BIMA is a community of communities, and our new structure will mean that our community leaders will make up our future Executive board, with representatives of every region and area of interest working together to drive our industry forward. Finally, for BIMA to fundamentally power Britain’s digital industry we need to combine our membership with the industry leaders that are shaping the environment we work within. As such, BIMA is forming a number of industry partnerships with major players that have a vested interest in supporting Britain’s digital industry.”

Nseir and Gross take over the reins from former Chair Adam Graham, CEO of The Marketing Group, and Vice Chair Jen Topping, EVP at Beano Studios who have both stepped down after their three year tenure leading BIMA. 

Bridget Beale, MD at BIMA said about the new appointments: "I am thrilled to have Natalie and Tarek stepping into the BIMA leadership. They are industry stars, well-respected for having built agencies Amaze and TH_NK, and their energy and commitment for BIMA is second to none. Working with them is a pleasure and a privilege and they make worthy successors to our retiring leadership duo, Adam Graham and Jen Topping."