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Awards and Events

Big Sync Music Wins CLIO Music Award

Big Sync Music, 2 months, 3 weeks ago

‘Dance of the Cygnets’ rearrangement wins Bronze Statue

Big Sync Music Wins CLIO Music Award

A stunning online ad for Lipton T.O. called ‘The Revolution in Tea’ has won a CLIO Music award in the Commercials/Promos category.  The spot, which was music supervised by global music agency, Big Sync Music, features a modern rearrangement by Dom Howard of Tchaikovsky’s Swan Lake classic ‘Dance of the Cygnets’.


Big Sync co-founder, Phil Lawlor said:  “We’re delighted and honoured to have won our first CLIO Music award.  It was an absolute pleasure working with composer Dom Howard as well as adam&eve DDB, Tribal Worldwide and Rogue Films.”


The film, directed by Saam Farahmand at Rogue Films through adam&eve DDB /Tribal Worldwide features cutting-edge filming techniques and draws inspiration from T.O by Lipton’s visible brew orb, in which you can see the tea brewing.  To create a visualisation of the tea leaves dancing and blending inside the orb, Cirque du Soleil performed in air and underwater in colourful outfits representing specific flavours - each one behaving as the tea leaves and capturing the essence of the brewing experience.


Big Sync were brought in from the very beginning to help shape the sound and music brief.  The team worked extensively with the composer Dom Howard, from the band Submotion Orchestra, to create a blend of something familiar yet unexpected for this well loved brand. Howard took inspiration from the classical world and merged it with a contemporary style.


Advertiser

Marketing Manager: Catherine Archer

Creative Agency

Copywriter: Paul Robbins, SamTurk

Art Director: Paul Robbins, SamTurk

Executive Creative Director: Simon Poett

Head of TV / Production: Dom O'Neill

Producer: Ben Sharpe

Creative Agency: Tribal Worldwide/ Adam&EveDDB

Account Managers: Arpan Roychoudhury, Glen Lomas, Abi Robinson

Director: Saam Farahmand

Music and Sound

Composer: Tchaikovsky

Arranger: Dom Howard

Sound Design: Geoff Wong

Music Supervision: Big Sync Music

Music Agency: Just Isn't Music

Offline

Editor: Tom Lindsay, Fouad Gaber

Edit Company: Trim

Post Production / VFX

Producer: Justin Steibel

Post Production House: The Mill

Production Company

DOP: Alex Barber

Production Designer: David Lee

Production Company: Rogue Films

Genre: Music & Sound Design , Music performance