Big Local Win for JWT Jakarta

JWT Jakarta has been named agency of record of Indomilk CalciSkim, a high calcium powdered milk brand owned by PT Indolakto, a subsidiary of Indofood, Indonesia’s largest food company. 

The agency, beat out two other competitors for the CalciSkim account, which includes all above and below the line creative work, and public relations duties. The win adds to the growing portfolio of brands that JWT handles for Indofood, including Chitato chips and Pop Mie instant noodles. 

“Our partnership with Indofood continues to deepen and grow, and we’re thrilled that they chose us to handle CalciSkim, which is one of their flagship brands,” said Lulut Asmoro, CEO of JWT Jakarta. 

The agency has chalked up a series of new business wins this year, including American Standard and three Indosat brands. JWT Jakarta was also tapped last week to promote M-150, an energy drink manufactured by Thai specialty drinks manfucturer Osotspa, in Indonesia.