Biborg Exhibits Game.Set.Art. as Part of New Digital Arts Showcase Series

Creative digital agency Biborg recently re-introduced its revolutionary interactive mural Game.Set.Art. to kick off “Interfaces Monthly”, a London-based initiative organised by Fish Island Labs to bring together the art and digital communities. As one of six digital artists chosen for the inaugural exhibit, attended by over 200 guests, Biborg showcased its agency’s expertise through Game.Set.Art., a piece originally created for Roland Garros.

The interactive work detects users’ movements and reflects their silhouette onto a screen composed of a system of particles. The display is accompanied by a blend of bouncing tennis balls and beats, a composition created by Stereoplane. The work is a representation of the unpredictability of vision and sound as it relates to chaos theory. It unites the real with the virtual, analogue with digital. Furthermore, the viewer’s sense of perception is mixed with that of immersion as he is invited into the work as both actor and content generator.

The goal of Interfaces Monthly, which continues throughout the summer, and which is organised in conjunction with the Trampery and the Barbican Center, is to allow visitors to experience and experiment with the projects. Artists then have a laboratory within which to test their works in order to analyse users’ reactions. Whether working for a brand or simply performing artistic research, Biborg and their fellow artists share a passion and desire to explore new areas of expression, as well as new ways to use and share them. Biborg was represented by UK Business Director Kaïs Ali Benali, Creative Director Ismaël El-Hakim and Senior Creative Technologist Emilien Chiche.