Betsafe Selects CP+B Scandinavia as Agency of Record

After putting up big stakes on an intensive pitch, CP+B Scandinavia came out on top, and brought home the jackpot from the Betsafe headquarters in Malta. As the appointed AOR, the agency will roll out a new creative and strategic communications platform spanning all media – across Scandinavia, the UK and selected markets in Europe.

“Early on in the pitch, Betsafe was very clear that they were looking for an agency who thinks differently and doesn’t hesitate to challenge conventions.  The betting industry is generally very uniform in its communication – glitter and gold, winners and free spins as far as the eye can see – but we instantly recognized a great sense of trust from Betsafe in letting CP+B be CP+B, no-holds-barred.” Says Anders Davidsson, CEO at CP+B Scandinavia.

Patrik Öqvist, CMO at Betsson Group comments: ”I listened to CP+B present their rather provocative ideas with a mix of fear and excitement. But seeing as our clients are thrill seekers and risk takers – why should we go for something safe and conventional?”

”We’re really looking forward to partnering up with CP+B to further develop the Betsafe brand and truly make an imprint on the industry. To provoke – not for the sake of provoking – but based on a well-thought-out strategic insight, and executed with finesse. This is going to be some really exciting work.”

The initial executions from this collaboration will appear as early as the second quarter of 2015, followed by a wider roll-out during the summer and fall.