BETC London Re-Introduces The Diet Coke Man

BETC London is proud to introduce a new Diet Coke Man who will take centre stage in 2013, as Diet Coke / CocaCola Light celebrates its milestone 30th Anniversary. This is the first advert since BETC London won the iconic business in 2012.

 

 

This sassy and humorous TV spot is part of the NWEN ‘Sparkling together’ Campaign, which aims to reignite the magic the brand has enjoyed with women over the last three decades.  The new TVC is a contemporary twist on the iconic and legendary HUNK ad campaign of the 90’s, and celebrates the confident playfulness of modern women everywhere.

 

As men take note and women swoon over the sexy spot, Facebook fans will be amongst the first to catch a glimpse of the full advert on 28.01.13, at the familiar break time of “11.30am”