BETC Etoile Rouge Strengthens Management Team

BETC Etoile Rouge has added Florence Bellisson as chief creative officer.

After spending time in London where she founded VCCP Saint-Pancras, worked as communication creative director at Hermès and more recently at Publicis Luxe, Florence Bellisson has returned to BETC, where she previously spent more than 15 years. She will be in charge of managing all of the agency's creative work and overseeing creatives, producers and artists.

This trio aims to continue the agency’s expansion and transformation with a management team strengthened by young talent:

Erminia Nusswitz, who joined BETC Etoile Rouge in 2015 and was previously new business and marketing director, is appointed to deputy managing director. In her new role, she will accompany Brune, Delphine and Florence in the agency’s operational management and will continue to lead development strategy, new business and marketing.

Augustin Laffuge joins BETC Etoile Rouge as global business director and will manage the Givenchy Beauty account, as well as Van Cleef & Arpels. Augustin worked for Publicis for more than 10 years. He began at Publicis Net, moved to Marcel and more recently worked at Publicis Luxe where he was mainly in charge of the Lancôme account.

Fabien Le Roux, who has been with BETC for more than five years, is now BETC Etoile Rouge's head of strategy. A novelist and Sciences Po / Ecole Normale Supérieure graduate, Fabien has recently launched BETC Teens, an offer dedicated to the study of 12-17-year-olds around the world, providing brands with studies, focus groups and beta tests in order to better understand future generations.