BEST TVWinner:
Hornbach Sweat it Out.
This ad begins less like an ad and more like a subversive short film. I
squirmed my way through the scenes, as I was confronted by deeply
unlikeable characters and visual textures that provoked an almost gag
effect. All the while I was wondering where I was going to end up. And
then all of a sudden, there it was, the pay-off of an exquisitely
grotesque bead of sweat complete with dirt swirling inside of it that
eloquently delivered the message. Disconnect from the horrible world
inside your device and get sweating in your backyard with Hornbach. I
can't say I enjoyed this ad, but I sure as hell appreciate it and it's
now stuck firmly in my mind.
READ ON...