BEST TVThrow
tinsel, animation, uplifting Pixar style music, robins, snow, mince
pies, fantastic voyages and a tear on the face of a golden child into a
grinder and you've got yourself a Christmas ad. After the incomparable
Adam & Eve set the standard a few years ago it seems everyone in
London wants an epic slice of emotional toss. Whether it's
Mrs Claus spending half the production budget on aerial helicopter shots or a
clay Dad realising that he's the ultimate Christmas present,
we seem to lose our minds and write spots that have the words 'audience
cries here' in the scripts. I know it sounds very bah humbug of me, but
I'm writing this in Sydney and my fucking air con's broken so I'm about
as Christmassy as a novelty cluster bomb. There is, however, an island
of hope in the sea of post Christmas dinner vomit and it's from the
Spanish Lottery
of all people. In a faultlessly shot film, an old lady mistakenly
thinks she's won the thing and her village rallies together to
celebrate. It has more humanity and Christmas joy than any of the others
and probably cost a tenth of the price. There's also the fact that the
film celebrates someone NOT winning the lottery, so points to the agency
for a very hard sell and a stunning piece of film. I loved the
alien spot for VW
too as it's a lovely product demonstration (and I really like aliens)
but my bulging parcel goes to El Gordo (whatever that means.)
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