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Creative

'Bespoke is Beautiful' in Stylish Stop-motion Spot by Erno Laszlo and Derby

Derby, 2 months, 4 weeks ago

Beauty products spark to life in new work from director Lucas Borrás

'Bespoke is Beautiful' in Stylish Stop-motion Spot by Erno Laszlo and Derby

Creative production company Derby, along with branding & ad agency Point One Percent and award-winning director Lucas Borrás, teamed up to create the digital film, 'Bespoke Is Beautiful' for famed skincare brand, Erno Laszlo. As part of the brand’s Fall campaign, this stylish stop-motion video features a playful dance of soaps and oils that showcases Erno Laszlo’s unique 'Power of 2' double-cleanse formula. The videos are running on YouTube, Vimeo and www.ernolaszlo.com.

The eye-catching campaign shows the allure of using stop-motion film and demonstrates the opportunity to create something unique. The production was completed over a short two-day span, all the while bringing the brand vision to life by featuring Erno Laszlo’s luxury line of soaps and oils creatively through a medium that allows for the products to speak for themselves.

Lucas Borrás, director at Derby, said: “I’m most attracted to the tactile, physical part of stop-motion. You're on set and there are real objects in front of you that you're bringing alive in a magical way. You plan, think and do everything on set to animate these objects so that they can communicate their own story."

Katie Jansen, Creative Director at POP, said: "For us, this project was the first opportunity to infuse a level of fun and energy into a brand that was previously viewed as both heritage-heavy and quite stodgy. This is Erno Laszlo's first line of products that feature colour, which gave us a great platform to infuse that vibrancy.”


Advertiser

Creative Director: Barnabas Kegye

Chief Marketing Officer: Kristy Watson

Advertiser: Erno Laszlo

Creative Agency

Creative Director: Katie Jansen

Creative Agency: Point One Percent

Business Manager: Emily Wade

Music and Sound

Composer: Jorge Ramirez Escudero

Offline

Editor: Lucas Borrás

Post Production / VFX

Post Production House: Derby

Colourist: Lucas Borrás

Production Company

Production Designer: Carlota Santamaria

Production Company: Derby Content

Producers: (Senior) Rebecca Niles

Producer: Nick Antonelli

Executive Producer: Mary Crosse

DOP: Zachary Poots

Director: Lucas Borrás

Category: Beauty/health , Cosmetics

Genre: Visual VFX