Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?


Bernstein-Rein's VCP Logo Becomes a Tattoo

Veteran Kevin Jamison got the new logo design permanently inked on his arm

Bernstein-Rein's VCP Logo Becomes a Tattoo

You know a logo really works when it becomes not just a symbol of an organisation but a tattoo as well. Veteran Kevin Jamison, one of the founders of the Veterans Community Project, liked the new logo design created for the organisation by Bernstein-Rein so much, that he had it permanently inked on his arm.

The logo brings to life VCP’s primary mission, to address the unmet needs of over a hundred homeless Veterans in the Kansas City area. Its modern, yet inherently military style design features dark blue and yellow colours and a subtle triangle-like roof element, representative of the free housing and care the VCP will be providing homeless Vets.

“We are very proud of this design, in particular because it was created by our summer interns under the guidance of our Executive Creative Director Lara Wyckoff,” explained Chris Perkins, Managing Director of BR. “Every summer we look for an organisation in need of support that our Interns can impact. We heard about the great things that VCP is doing and reached out to provide our expertise in building their brand. And this is only the beginning of the help we plan to offer the VCP, as we truly hope to see their innovative approach to helping homeless Vets spread to cities across the U.S.”

Category: Corporate and social , Forces

Genre: Storytelling