Benicio Del Toro Spreads Holiday Cheer in New Heineken Commercial

Today, Heineken launched the third commercial in their global marketing campaign “There’s more behind the star”, spreading holiday cheer in a hilarious way with spokesperson and world-renowned actor Benicio Del Toro. First premiering during The Walking Dead on AMC and just in time for the holiday season, the commercial invites viewers to discover the authentic heritage and history of an iconic, family-owned brand by taking an honest look at the age-old tradition of gift giving.  

In the spot, Del Toro finds himself in conspicuous situations that force him to showcase his range of acting skills as he opens unique gifts from his family – from an ugly sweater to an electric mixer - none of which can stand up to the gift of an ice-cold Heineken.

“Heineken has been family-owned since 1873 so celebrating family traditions, especially around the holiday, is core to our culture.” said Ralph Rijks, Vice President, Heineken®. “With this commercial, our family invites yours to take a moment, have a laugh, and enjoy Heineken with your loved ones this season.”

As a cheers from the Heineken® family to yours, there will also be a series of consumer promotions launching tomorrow to coincide with the campaign. Visitors to the Heineken website will be able to send their friends, family and co-workers comical holiday e-cards, entering them to win a $100 Uber gift card, or can simply download a Heineken® holiday promotional offer. Further, in partnership with Shazam, one of the world’s most popular apps with more than one billion downloads, consumers are invited to scan their Heineken holiday packs to seamlessly enter a retail experience that offers endless holiday savings for family and friends. 

Debuting in February 2016, the “There’s more behind the star” campaign launched in 70+ markets globally in both English and Spanish and focuses squarely on the beer, the brand’s rich heritage and Heineken®’s unparalleled international footprint. The commercials were created by Publicis Worldwide and filmed in a variety of locations in Barcelona.

In the 142 years since its birth, Heineken® has grown from a small, Amsterdam-based operation into producers of the world’s most international premium lager. It is available in 192 countries and the Heineken® family still maintains a controlling interest. As the company has grown, the focus on quality and taste has never wavered, ensuring consistent excellence and continuity experienced all over the world.