Bendigo Bank Launches Major Brand Campaign with Dig

Bendigo Bank has partnered with independent creative agency Dig to launch a new campaign, its first new brand campaign in years, designed to evolve the ‘better big bank’ and reinforce Bendigo Bank as a challenger brand. 

Paul Rhodes, founder at Dig, a B Corp accredited agency, commented, “Bendigo Bank has an ethos very much aligned to that of Dig. We are thrilled to be working with the team at Bendigo Bank, delivering a campaign that brings to life their big bank experience with human values.”

The campaign's ‘Bigger for you’ concept reinforces the idea that Bendigo Bank is better from both an experience and impact perspective, creating a win-win for customers. 

David Joubert, chief creative cfficer at Dig, explained the campaign's approach: “We wanted to remind Australians that there is another big bank out there. One that’s better because it is bigger for the things that matter most to customers. Bendigo Bank isn't just big, it's bigger for you.” 

To bring the authenticity of the Bendigo Bank brand to life, the production team at Dig, along with production company Truce, steered clear of the typical bank ad clichés. Instead, they used real-life scenarios and storytelling that feels down-to-earth and relatable. The aim is to show that Bendigo Bank is approachable and truly cares about the people and communities it serves.

Sarah Bateson, general manager of Marketing at Bendigo Bank, said “The continued focus on what really matters to customers is why we’re consistently voted Australia’s Most Trusted Bank, and this comes through in the campaign.” 

The campaign launches on 19th May, across cinema, TV, digital, OOH, social, and through the banks retail network. Partnering Dig on the launch have been Nunn Media responsible for bringing to life the campaign across paid channels.