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Creative

Beleaguered News Anchors Deal with Teleprompter Trouble in New Snickers Ad

The new work from BBDO follows the ad that aired during this year’s Super Bowl featuring Adam Driver

Beleaguered News Anchors Deal with Teleprompter Trouble in New Snickers Ad

SNICKERS has launched the latest advertising in its ongoing “You’re Not You When You’re Hungry” campaign.  The new work follows the ad that aired during this year’s Super Bowl featuring Adam Driver.  

Created by BBDO New York, these latest iterations stem from the same universal insight – people exhibit out-of-character traits when hungry – but take the campaign in a new direction. The spots demonstrate how people’s behaviour can be adversely affected by hunger; for example, showing how a surgeon might not be at his best, or a teleprompter operator might doze off on the job. 

You can view the two spots below:


“Recovery Room” debuts next week; “The News” is scheduled to launch later in the year.

Creative Agency

President: Kirsten Flanik

Executive Producer: Alex Gianni

Executive Creative Director: Gianfranco Arena, Peter Kain

Director of Integrated Production: David Rolfe

Creative Director: Scott Mahoney, Dan Oliva

Creative Agency: BBDO New York

Copywriter: Alex Taylor

Chief Creative Officer: David Lubars

Art Director: Jason Stefanik

Music Supervisor: Melissa Chester

Account Manager: Aparna Joshi, Blake Maraoui

Account Executive: Danee Fields

Account Director: Susannah Keller

Offline

Executive Producer: Sabina-Elease Utley

Editor: Ian Mackenzie

Edit Company: MACKCUT

Edit Assistant: Mike Leuis

Production Company

Production Designer: Maia Javan

Production Company: O POSITIVE

Head of Production: Devon Clark

Executive Producers: Marc Grill, Ralph Laucella

DOP: Jeff Cronenweth

Director: David Shane

Category: Food , Sweet

Genre: Comedy , PR , People