Become a Top Spy with UNIT9's Interactive Experience for the Kingsman Movie
UNIT9 is proud to present the ‘Become a Kingsman’ interactive site, a gamified movie trailer created in collaboration with Fox, combining film and interactivity to bring the story of 20th Century Fox’s motion picture Kingsman: The Secret Service to a browser near you. Click here to try the interactive experience.
Based upon the acclaimed comic book and directed by Matthew Vaughn (Kick Ass, X-Men First Class), Kingsman: The Secret Service tells the story of a super-secret spy organization that recruits an unrefined but promising street kid into the agency's ultra-competitive training program just as a global threat emerges from a twisted tech genius.
The Kingsman interactive site gives users the chance to meet the film’s lead characters, and navigate through a series of gamified challenges. These give users a taste of the Kingsman's world while also revealing exclusive video content - all under the guidance of the gallant lead character Harry Hart, played by Colin Firth.
Utilizing a cross-media connection between a mobile device and desktop, users can play two mission challenges within the ‘Become a Kingsman’ world, which uses video sequences inspired by key scenes in the movie. One mission is a fight scene, the other is a timed trial using Google Maps - each putting players’ skills to the test to find out if they have what it takes to be a Kingsman Knight.
A true Kingsman has immaculate class, always dresses smartly and fulfils their assignments ‘discreetly’.
Users who fail to impress receive Harry Hart’s witty feedback. A “total absence of hand-eye-coordination” can be the reason for a poor performance. Others may have behaved “as discretely as a porcupine in a pillowcase” and are advised to “work on their so-called skills” before reconsidering to apply as a Kingsman Knight.
The experience was created, designed and produced by UNIT9 under the interactive direction of Anrick Bregman, an award-winning director of experiences that combine storytelling and innovative technology.
The ‘Become a Kingsman’ interactive site celebrates the espionage genre and British humor, reintroducing them to a younger, highly cross-medial generation by allowing them to experience the thrill of the movie's action, violence, and panache in a more interactive and engaging way. It’s a prime example of innovative movie marketing, embracing and bringing the story to life. Kingsman: The Secret Service opens in theatres on February 13, 2015.
Creative Agency: UNIT9
Copywriter: Tarn Gordon-Rogers
Art Director: Craig Parkinson
Digital Producer: Fabien Terrasse
UX: Laura Cortes
Creatives: Dirk Van Ginkel
Interactive Director : Anrick Bregman
Designer: (Head) Sean Hobman, Craig Parkinson, Melanie Hubert, Steve McGeorge
Digital Agency: UNIT9
Interactive Sound Design: Richard Nathan
QA: Dominic Berzins, Mark Hinge, Testology
Developer: Bruno Imbrizi, Maciej Zasada, Peter Altamirano
Developers: Dan Edgar, Michal Kleszcz, Krzysztof Wyrzykowski
Digital Production Company
UI Design: Laura Cortes
Technical Lead: Bruno Imbrizi
Genre: Apps , Digital