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Editors' Choice

Become a Top Spy with UNIT9's Interactive Experience for the Kingsman Movie

Editors' Choice: Agency puts together gamified movie trailer for the upcoming Matthew Vaughn directed film

Become a Top Spy with UNIT9's Interactive Experience for the Kingsman Movie

UNIT9 is proud to present the ‘Become a Kingsman’ interactive site, a gamified movie trailer created in collaboration with Fox, combining film and interactivity to bring the story of 20th Century Fox’s motion picture Kingsman: The Secret Service to a browser near you. Click here to try the interactive experience.

Based upon the acclaimed comic book and directed by Matthew Vaughn (Kick Ass, X-Men First Class), Kingsman: The Secret Service tells the story of a super-secret spy organization that recruits an unrefined but promising street kid into the agency's ultra-competitive training program just as a global threat emerges from a twisted tech genius.

The Kingsman interactive site gives users the chance to meet the film’s lead characters, and navigate through a series of gamified challenges. These give users a taste of the Kingsman's world while also revealing exclusive video content - all under the guidance of the gallant lead character Harry Hart, played by Colin Firth. 

Utilizing a cross-media connection between a mobile device and desktop, users can play two mission challenges within the ‘Become a Kingsman’ world, which uses video sequences inspired by key scenes in the movie. One mission is a fight scene, the other is a timed trial using Google Maps - each putting players’ skills to the test to find out if they have what it takes to be a Kingsman Knight.

A true Kingsman has immaculate class, always dresses smartly and fulfils their assignments ‘discreetly’. 

Users who fail to impress receive Harry Hart’s witty feedback. A “total absence of hand-eye-coordination” can be the reason for a poor performance. Others may have behaved “as discretely as a porcupine in a pillowcase” and are advised to “work on their so-called skills” before reconsidering to apply as a Kingsman Knight. 

The experience was created, designed and produced by UNIT9 under the interactive direction of Anrick Bregman, an award-winning director of experiences that combine storytelling and innovative technology.

The ‘Become a Kingsman’ interactive site celebrates the espionage genre and British humor, reintroducing them to a younger, highly cross-medial generation by allowing them to experience the thrill of the movie's action, violence, and panache in a more interactive and engaging way. It’s a prime example of innovative movie marketing, embracing and bringing the story to life. Kingsman: The Secret Service opens in theatres on February 13, 2015.

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Digital Production Company

Technical Lead: Bruno Imbrizi

UI Design: Laura Cortes

Digital Agency

Digital Agency: UNIT9

Developer: Bruno Imbrizi, Maciej Zasada, Peter Altamirano

Developers: Dan Edgar, Michal Kleszcz, Krzysztof Wyrzykowski

Interactive Sound Design: Richard Nathan

QA: Dominic Berzins, Mark Hinge, Testology

Creative Agency

Art Director: Craig Parkinson

Copywriter: Tarn Gordon-Rogers

Creative Agency: UNIT9

Designer: (Head) Sean Hobman, Craig Parkinson, Melanie Hubert, Steve McGeorge

Digital Producer: Fabien Terrasse

Interactive Director: Anrick Bregman

UX: Laura Cortes

Creatives: Dirk Van Ginkel