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Creative

Beautiful ‘Acts of Love’ in Campaign for Pharmaceutical Brand Teva

Spots from VCCP and Dark Energy’s John Turner show the extraordinary lengths that carers go to every day for their loved ones

Beautiful ‘Acts of Love’ in Campaign for Pharmaceutical Brand Teva

Creative agency VCCP and Dark Energy’s John Turner have released a new campaign from pharmaceutical brand, Teva.

Turner directed two films from the campaign ‘Acts of Love’, that show the extraordinary lengths that carers go to every day for their loved ones.

In ‘Hairspray’ we see an elderly gentlemen entering a hair academy, where over a period of time he learns how to become a stylist. We question why he’s even there as he looks like a fish out of water. As the film continues, we realise that he has, in fact been training to style his ill wife’s hair; lifting her spirits with his caring efforts. The film is complimented by a highly emotive musical score.

The second film, ‘Best Foot Forward’ sees a young lady passionately learning to dance. We see the effort she goes to and assume that it’s for a competition, show or maybe even her wedding. We follow her through a hospital corridor to visit her ill father. She had never learned to dance until she thought it would make her dad smile.

The highly emotive films remind us of the selfless, and loving efforts that carers make on a daily basis.

Turner comments, ‘Applying my love of film and performance to a campaign that highlights such an often unseen and forgotten part of society was a great honour. The feats that every day carers go to, to support their loved ones is incredibly moving and inspiring.’

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Client

Advertiser: Teva

Creative Agency

Creative Agency: VCCP

Art Director: KATIE DEAN

Copywriter: JAY COOMBES

Strategist: enter name

Executive Creative Director: BRETT O’CONNOR

Account Manager: EMMA TUCKLEY

Production Company: VCCP KIN

Production Company: VCCP KIN

Director: JOHN TURNER (DARK ENERGY)

Producer: MAX THOMAS

DoP: JACK WILKINSON

Offline

Edit Company: THE QUARRY

Editor: GARY FORRESTER

Post Production / VFX

Post Production Company: YOUNGSTER

Category: Beauty & Health , Health care