BBR Saatchi Launches 'People. Not Numbers'

To address the problem of a lack of knowledge about the Holocaust among young people, this campaign by BBR Saatchi & Saatchi allowed a connection to be formed between these young people and Holocaust survivors, whose stories were told through a digital medium the younger generation could easily connect with. Young people received temporary tattoo stickers with Auschwitz survivors’ numbers on them, and a QR code to take them to the individual’s story.

 

 

Credits

Agency: BBR Saatchi & Saatchi

CEO: Yossi Lubaton

Chief Creative Officer: Nadav pressman

Creative Director: Gali Starkman, Eran Nir

Art Director: Naor Itzhak

Copywriter: Shachar Aylon

Account Supervisor: Lee Spungin

Account Executive: Noa Sharf, Shani Ben Yosef, Lihi Gordon

Planner: Tal Forkosh

VP Production: Dorit Gvili

Post Production: Tom Soffer

Photographer: Avishai Finkelstein

VP Digital: Maayan Tirangel

Web Design: Michael Shely

Web Developer: Miki Abtan

Digital Project Manager: Gitit Sasson