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BBR Saatchi 'Kills' a Vlogger Live to Promote Road Safety

Vlogger Ashley Waxman Bakshi goes live in shocking campaign for safe driving association Or Yarok

BBR Saatchi 'Kills' a Vlogger Live to Promote Road Safety

Texting while driving has become an international issue. In fact, over 80% of accidents are caused by people using their cell phone while driving. Yet still, regular communication campaigns don't deter youngsters. Because no matter how gruesome commercials about this issue are, young drivers will still ignore them. 

So BBR Saatchi decided to engrave the experience of watching a real car crash in young drivers' minds. By getting them to watch someone they love die. LIVE. 

To do that the agency hacked YouTube's live broadcast feature and broadcasted a six minute pre-filmed video of vlogger Ashley Waxman Bakshi as if it were live. You can see the results below.

Creative Agency

Head of Content Production: Dorit Gvili

Production Manager: Maya Palmon

Digital Creative Director: Idan Kligerman

Creatives: Niv Herzberg & Evgeniy Utkin

Creative Director: Idan Regev, Idan Levy

Creative Agency: BBR Saatchi

Client Servicing: Maya Salomon

Chief Creative Officer: Jonathan Lang

CEO: Yossi Lubaton

Account Executive: Shirley Konka


Editor: Dan Deutsch

Category: Corporate and social , Road safety