BBH NY Launch New Campaign for PlayStation

As it gears up for its next-generation console debut later this year, Sony PlayStation has announced a new brand campaign by introducing a 90-second film titled “Greatness Awaits.” Working with its new creative AOR, BBH New York, PlayStation has created an integrated brand experience that reinforces its commitment to deliver rich, transformative experiences that gamers cannot find anywhere else.  

 

The film officially launched as a 90-second TV ad during last night’s NBA Finals, and via an innovative custom YouTube channel. Understanding that gamers have a strong desire for immersive gaming experiences, the channel will provide a deeper viewing experience of “Greatness Awaits” in which gamers can virtually enter the film to interact with various elements from PlayStation games (including several PS4 titles that have not even been released yet). Certain parts of the film will function as portals to other forms of exclusive content that viewers can “unlock” over time.

The film is an invitation for gamers to explore the world of Greatness that awaits them on their PlayStation console and marks the launch of a series of new innovative marketing efforts to roll out later this year. The new campaign will run through August 31st.

Credits

Agency: BBH New York
Chief Creative Officer: John Patroulis
Executive Creative Director: Ari Weiss
Creative Director: Nate Able
Copywriter: Rick Herrera
Head of Integrated Production: Justin Booth-Clibborn
Senior Producer: Jennifer Moore Bell
Production Assistant: AJ Gutierrez
Head of Account Management: Armando Turco
Account Director: Melissa Hill
Account Manager: Georgie Gooley
Account Coordinator: Marshal Kerns

Production Company: MJZ
Director: Rupert Sanders
Director of Photography: Greig Fraser
President: David Zander
Executive Producer: Kate Leahy
Producer: Laurie Boccaccio
Production Supervisor: Adriana Cebada Mora
Production Designer: Dominic Watkins
Costume Designer: Mayes Rubeo

Local Production Company: Kinema Films de Mexico
Local Production Co. Producer: Jose Ludlow

Editorial: Work Post NY
Executive Producer: Erica Thompson
Editor: Neil Smith
Assistant Editor: Healy Snow

VFX & Finishing: The Mill NY
Exec Producer: Jo Arghiris
Senior VFX Producer: Charlotte Arnold
VFX Supervisor: Iwan Zwarts
VFX Supervisor: Rob Petrie
Assistant Producer: Juan Handal
Colour Producer: Heath Raymond
Colourist: Fergus McCall
2D Lead Compositor: Iwan Zwarts
2D Compositing Artists: Kyle Cody, Dan DiFelice,
Additional: Danny Morris, John Mangia, Ilia Mokhtareizadeh, Greg Spencer, Dan Giraldo
2D Conforms and Cut-downs: Jade Kim
3D Lead Artists: Rob Petrie and Joji Tsuruga
3D Lead Lighter: Olivier Mitonneau
3D Animators: Jeff Lopez, Alex Allain, Tyler Hurd
3D Artists: Olivier Varteressian, Per Bergsten, Ivan Luque Cueller, Billy Dangyoon Jang, Boris Ustaev, Hassan Taimur, Ruben Vandebroek, Tim Kim
3D MASSIVE: Wyattt Savarese, Ed Hicks, Hassan Tuimir
3D FX: Nick Couret, Ian Baxter, Phil Mayer, Cedrick Grousse
Matte Painting: Can Y. Sanalan
Title Design: Mario Stipinovich, Tetsuro Mise, Eugene Kolb

Additional:
LIDAR services provided by Scanable: Travis Reinke
Rotoscoping provided by: Trace VFX
Sound Designer: Brian Emrich at Trinitite
Music: Woodwork Music
Music Producer: Andrew Oswarek
Composer: Phil Kay
Mix: Sound Lounge
Mixer: Tom Jucarone