BBH Crowned Effectiveness Company of the Year and Scoops Grand Prix for Audi at IPA Effectiveness Awards 2018
Last night saw BBH London receive a total of 7 IPA Awards including Effectiveness Company of the Year and the Grand Prix.
Founded in 1980, the awards are described as ‘the advertising industry’s most rigorous and prestigious awards’.
BBH had the most shortlisted campaigns of the awards this year, having being nominated five times for campaigns for clients Barclays, Audi UK, Weetabix, IAG Cargo (International Airlines Group) and Virgin Media.
As well as BBH being named Effectiveness Company of the Year for the third time in its history, the agency also picked up its third ever Grand Prix for its work with Audi ‘Beauty and brains: How we supercharged the Audi premium 2015-2018’ which saw BBH help their founding client become no.1 for brand desire, sell more higher spec cars and grow three times faster than the market.
Other IPA Effectiveness Awards included Gold for BBH’s work with Audi, Silver for clients Virgin Media, Barclays and Weetabix and a bronze for IAG Cargo.
The accolades underline BBH’s belief that getting every customer interaction with the brand right will build brand equity today, tomorrow and into the future. Whilst extraordinary advertising is important, today BBH create extraordinary journeys.
BBH London MD Karen Martin said:
“The power of creativity to drive business and brand growth is why we do what we do. To win on 5 brands across 5 categories with our founding client winning the Grand Prix is a great moment for BBH”.
For the full list of winners visit the IPA website