BBDO San Francisco Tries a Little Goodness in goodnessknows Spot

goodnessknows, the “better for you” snack squares from Mars, recently celebrated the one year anniversary of its nationwide launch and kicked off 2017 with a new campaign that debuted on national TV this week. 

Created by BBDO San Francisco, the ads support the brand’s philosophy of “try a little goodness” by giving real people the chance to try new things like acting and singing. All of these attempts were filmed – including the mess-ups and fails (small and big ones) – to create the 2017 commercials and celebrate that every try is a step to being your best.

You can check out both spots below: