BBDO New York Unrings A Bell In New Campaign for GE
This week, GE premiered the latest installation of its “Unimpossible Missions” series, which seeks to demonstrate how GE is tackling some of the world’s toughest challenges through innovation and out-of-the-box thinking. The film series launched last year, disproving well-known idioms, such as “A snowball’s chance in hell,” thanks to the best in GE technology and science.
Their latest film, titled “You Can’t Unring a Bell,” disproves that very notion. The idea emerged out of GE’s “Unimpossible Missions: the University Edition,” which extended the challenge to achieve the impossible to students around the globe. Chris Nguyen, a biomedical engineering student at the University of Wisconsin, Madison, took home a grand prize for coming up with the solution to this challenge, which was then brought to life and captured on film. Of note: the film was actually shot on location in Myanmar using one of the biggest functioning bells in the world.
“You Can’t Unring a Bell” follows last week’s premier of “Fighting Fire with Fire,” another film in the “Unimpossible Missions” series. That film showcases the power of sound to extinguish a man-on-fire, proving that you can, in fact, fight fire with fire. It is exquisitely brought to life in virtual reality/360-video view. Both films were created by BBDO New York and star real-life GE engineers.
GE “Unimpossible Missions – You Can’t Unring a Bell” Creative Credits:
Agency: BBDO New York
Client: GE
Title: Unimpossible Missions – You Can’t Unring a Bell
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Michael Aimette
Creative Director: Gary Du Toit
Creative Director: Lance Vining
Head of Production: David Rolfe
Executive Producer: George Sholley
Producer: Jack Patrick
Head of Music Production: Rani Vaz
Senior Account Director: Kathryn Brown
Account Director: Lindsey Cash
Account Executive: Elizabeth Jacobs
Production Company: Bullitt
Director: Diego Contreras
DP: Matyas Izsak Erdely
Chief Executive Officer: Todd Makurath
Executive Producer: Luke Ricci
Head of Production: Elicia Laport
Producer: Jon Dawes
Editorial: Cosmo Street/Trim Editorial
Executive Producer: Maura Woodward
Producer: Anne Lai
Editor: Paul Harcastle
Assistant Editor: Joshua Berger
Visual Effects: A52
Executive Producer: Patrick Nugent
Head of Production: Kim Christensen
Producer: Drew Rissman
VFX Supervisor: Andy Rafael Barrios
Telecine: Company 3
Producer: Rochelle Brown
Colorist: Tim Masick
Music Composer: Max De Wardener
Mix: Sonic Union
Producer: Justine Cortale
Engineer: Michael Marinelli
GE “Unimpossible Missions - Fighting Fire with Fire” Creative Credits:
Agency: BBDO New York
Client: GE
Title: Unimpossible Missions – Fighting Fire with Fire
Chief Creative Officer, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Michael Aimette
Creative Director: Gary Du Toit
Creative Director: Lance Vining
Copywriter: Darina Khafizova
Art Director: Rachel Moore
Head of Production: David Rolfe
Executive Producer: George Sholley
Producer: Jack Patrick
Head of Music Production: Rani Vaz
Senior Account Director: Kathryn Brown
Account Director: Lindsey Cash
Account Manager: Will Langenberg
Account Executive: Elizabeth Jacobs
Production Company: Here Be Dragons
Partner/Creative Director: Chris Milk
Partner/President: Patrick Milling Smith
Executive Producer: Samantha Storr
Executive Technical Producer: Joe Chen
Executive Technical Producer: Justin Denton
Head of Production: Alli Maxwell
Director: Hal Kirkland
Editorial: Here Be Dragons
Editor: Matt Gelb
Assistant Editor: Chris Smith
Associate Post Producer: Jordan Stricklin
Telecine: Company 3
Producer: Rochelle Brown
Colorist: Tim Masick
Music Composer: McKenzie Stubbert
Mix: Sonic Union
Producer: Justine Cortale
Engineer: Michael Marinelli
