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BBDO Moscow's 'Miss-U-Mat' Connects You to Your Canine Companion, 2 years ago

Agency teams with Cesar to create a unique device

BBDO Moscow's 'Miss-U-Mat' Connects You to Your Canine Companion

In today’s society we are constantly in touch with our friends. When they miss us, they are able to send messages instantly via one of many messaging channels. But man’s best friend does not have such a luxury. They spend many hours at home unable to express their feelings. In moments of intense loneliness dogs lie near the door waiting for their owners to return.

BBDO Moscow has decided to bring dogs and owners closer together by creating a unique device. Miss-U-Mat by Cesar is a small carpet with inbuilt detectors, which are activated as soon as the dog lies on it. A microcomputer inside the mat connects to a domestic Wi-Fi network and alerts the owner via a special Miss-U-Mat application, available for both Android and iOS. The longer the dog lies on the mat, the more touching and heart-warming messages the owner will receive, signalling to the owner to return home earlier.

Now with the Miss-U-Mat, even from far away, every dog-owner can feel a little closer to his best friend.

Creative Agency

Creative Agency: BBDO Russia Group

Creative Director: Alexey Fedorov

Copywriter: Natalia Sytnik

Producer: (Jr) Anna Chernaya, (Music) Pavel Filippenko

Head of TV / Production: Boris Anisonyan

Group Account Director: Anastasia Dubrovskaya

Managing Director: Natalia Tsyganova

Producers: (Senior) Valery Gorokhov

Account Management: Julia Tegel

Creative Group Head: Ekaterina Savrasova, Victor Gribanov

Account Manager: (Sr) Anna Siamashvili

Digital Producer: Yuriy Marin

Production Company

Production Company: PUNCH production, Fancy Interactive

Executive Producer: Yegor Maraev

Director: Alexey Belov

DOP: Konstantin Mazov

Line Producer: Tatiana Ochinskaya

Category: Home , Pet food

Genre: Apps , Dialogue