BBDO Guerrero Appoints Mica Dela Rosa as Creative Director

BBDO Guerrero has strengthened its creative line-up with the promotion of Mica Dela Rosa to creative director.

Mica joined BBDO Guerrero as a copywriter in 2019. She has worked on some of the agency’s most notable clients such as the Department of Tourism, Cornetto, Chowking, and some award-winning campaigns which includes The Pepsi Can Light Stick and It’s More Fun in the Philippines which won accolades competitions like the Kidlat Awards and Asia-Pacific Tambuli Awards.

Dela Rosa has represented the agency in various competitions, including the Philippine 4A’s Young Lions competition and New Stars 2023. As one of the network’s promising creative, she was selected as a participant to the London International Awards Creative LIAisons program where she received one-on-one mentorship by some of the world’s leading creative minds.

“BBDO Guerrero is a great place to grow as a creative,” Mica said. “I’m very grateful for the trust, and excited to do more fun and meaningful work with our partners.”

David Guerrero, creative chairman at BBDO Guerrero said, “We are proud to see Mica develop her creative confidence over the years. She approaches work with authenticity and a unique perspective. She is a great collaborator and a joy to work with, and she has our full support as she achieves even greater things in her new role.”