BBDO Celebrates 25 Years Of Success In China
BBDO is celebrating its 25th anniversary in China, by providing pro-bono services to 25 small Chinese companies over the next 12 months. This anniversary effort will be supported by Alibaba, who will leverage on their experience in identifying and working with the most promising small companies and start-ups on Taobao.
The theme for this celebration is “FROM SILVER TO GOLD”, and over the next 12 months BBDO will identify small companies and work with them in strategic positioning and creative development of work that will help grow their business.
After 25 years in China, BBDO is acknowledged as one of the most creative and effective agencies in what are an ever-changing and highly challenging market. The agency has grown rapidly by working with some of the most exciting accounts in that market including Mars Inc., Mercedes-Benz, Exxon Mobil, Master Kong, Disney, P&G, Johnson & Johnson, SC Johnson, Visa, Adidas, Alibaba, etc. and has a remarkable line up of talent that offers world-class services and capabilities across the wide geography of China.
“At BBDO, as an advertising and marketing leader we see it as our responsibility to give back to our industry. This is exemplified by our decision to work pro-bono in supporting brand building efforts for 25 small Chinese companies. We will measure results in terms of strong and stable business growth and on the quality of our strategic and creative solutions for these clients. 25 years is a major milestone for BBDO in China, and we could think of no better way to celebrate than by helping build strong China brands for the next 25 years and beyond.” – Tze Kiat-Tan, CEO, BBDO Greater China.
“Congratulations to BBDO China for the successes achieved over the last 25 years," said Chris Tung, CMO of Alibaba Group, “BBDO China is a very important partner of Alibaba marketing teams. We believe that supporting BBDO’s admirable gesture of developing brand strategy for 25 small enterprises on a pro-bono basis is in line with Alibaba Group’s mission of ‘making it easy to do business anywhere’. Alibaba is committed to driving the growth of small business by leveraging our best technology and resources, including partnership with world-class creative agencies such as BBDO. ”
“The last 25 years have seen unprecedented change in China” said Jean-Paul Burge, Chairman and CEO of BBDO Asia. “BBDO has been successful across the world, by creating famous and effective work that has grown our client's business. That commitment in China will remain as we see the new communications landscape emerge over the next 25 years. BBDO is delighted to help these small companies grow and to play a part in their continued success, and that of China.”
Genre: PR , People , Strategy/Insight