BBDO Bangkok Keeps Man's Best Friend Alive with 'Immortal Adoption'
We all love dogs, but a dog’s expected lifespan is seven times shorter than a human’s. Losing your dog can hurt as much as losing a family member. People are five times more likely to get a dog if it resembles their previous one. They even give them the same name in some cases. It’s because the look and the same breed personality gives them a warm and comforting feeling.
In partnership with Thai Dog House and Soi Dog Foundation, the biggest dog shelter in Thailand, BBDO Bangkok created 'Immortal Adoption' the world’s first dog recognition algorithm that can match your late dog with an identical shelter dog. By utilising a combination of a creative use of data and human insight, the agency created a program that can help both grieving pet owners while curbing the over-population of dog shelters.
When a pet owner uploads a picture of their previous dog on the website, the algorithm will analyse the data: breed, colour, facial appearance and size of the dog against a database of more than 150 dog species and over 100,000 images of current shelter dogs in Thailand. Once complete, the dog owner will be presented with potential look-alike shelter dogs for them to adopt. The website is an open-platform that any dog shelter can integrate their dogs into the database.
Advertiser: Thai Dog House
Chief Creative Officer : Suthisak Sucharittanonta, (Deputy) Anuwat Nitipanont
Creative Agency: BBDO Bangkok
Copywriter: Manamai Rodpetch
Art Directors: Charnpanu Suchaxaya
Creative director: Pitha Udomkanjananan
Account manager: Lapasrada Sevikul
Digital Production Company
Category: Home , Pet food
Genre: Apps , Digital