B-Reel Films Continues Expansion with Genevieve Sheppard

B-Reel Films in London has announced the addition of Genevieve Sheppard to its team as their Head Of Production / EP.

Genevieve joins BRF from Wieden + Kennedy where she worked as hands on producer on TV and digital content for top brands such as Nike, Lurpak, Arla and Finish. Prior to her time there, Genevieve was with BBH where she produced work for The Guardian, Virgin Media, Waitrose and KFC amongst other brands.

 "I am thrilled to join Margo Mars and her team in the London office.” Says Genevieve “It's the perfect time to become part of this visionary company, especially at a crucial time of the recent BRF rebrand and expansion of the director roster.  Some incredible directors have recently signed to BRF including Alma Har'el and Natasha Khan, and I'm looking forward to making great work with them."

Margo Mars, MD of B-Reel Films adds: “I’m continuously looking at ways to expand our team and expertise; both in production and creative talent. Genevieve was such a natural choice at a time where BRF is reaping the rewards of hard work growing the global roster and output in film. An absolute heavyweight with a solid understanding of advertising from both sides of our business. Equally important she is loved and admired by creatives & directors alike, so I couldn’t be more thrilled to have her as part of our team!”

Before embarking on a career in commercials, Genevieve worked in documentary and television production in New York and Toronto.