Autotrader Appoints Saatchi & Saatchi Sydney

Autotrader, the new digital trading platform for selling cars, has appointed Saatchi & Saatchi Sydney following a competitive pitch. The new business win sees the agency take on creative duties as the brand looks to disrupt the car trading market.

Says Glen Knowles, head of marketing, Autotrader: "The aim of our marketing is to inspire everyone to challenge the established and traditional way of buying and selling.

"We saw some great thinking during the process but had no hesitation in awarding the business to Saatchi & Saatchi - we're confident their strategic and creative thinking will help us fulfil our ambition sooner."

Says Toby Aldred, general manager, Saatchi & Saatchi Sydney: "The opportunity of disrupting this market appealed to our 'Nothing is Impossible' spirit.

"We thoroughly enjoyed spending time with Glen and his ambitious team throughout process and we can't wait to get started."