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AT&T Its Not Complicated Halloween

BBDO New York and Caviar put spooky twist on ongoing campaign

AT&T Its Not Complicated Halloween

In the spirit of Halloween, AT&T has just launched a special Halloween version of its popular “Its Not Complicated” campaign. This time around, the precocious, costumed kids help explain why “Now is better,” particularly when it comes to eating your Halloween candy.


The spot debuts today and will run through Halloween day (October 31).  It was created by the Atlanta and New York agencies of BBDO.



AT&T “Cowboy” Creative Credits
Agency:                                                BBDO Atlanta & BBDO New York
Client:                                                  AT&T
Title:                                                     “Cowboy”
Chief Creative Officer:                         David Lubars
Executive Creative Director:                Erik Fahrenkopf
Executive Creative Director:                LP Tremblay
Executive Creative Director:                Stephen McMennamy
Creative Director:                                 Alex Russell
ACD/Art Director:                                 Mike Hanley
ACD/Art Director:                                 Jesse Snyder
ACD/Copywriter:                                  Mark Billows
ACD/Copywriter:                                  Alex Taylor
Executive Producer:                             Julie Collins
Senior Producer:                                  Angela Narloch
Production Company:                           Caviar
Director:                                                Jorma Taccone
Director of Photography:                      Damian Acevedo
Executive Producer:                             Michael Sagol
Line Producer:                                      BP Cooper
Editing Company:                                 Lost Planet
Editor:                                                   Paul Snyder
Executive Producer:                             Krystn Wagenberg
Producer:                                              Lisa Barnable
Visual Effects:                                      Spontaneous NY
Producer:                                              Bryce Edwards

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