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Creative

ATK PLN Fuses Adventure and Nostalgia in New SCOOB! Trailer

Teams with Reel FX to make a custom trailer to amp up viewers

ATK PLN Fuses Adventure and Nostalgia in New SCOOB! Trailer

Warner Animation Group has launched the first official trailer for SCOOB!, the first full-length, animated theatrical Scooby Doo adventure, featuring an all-star voice cast including Mark Wahlberg, Zac Efron, Amanda Seyfried and Gina Rodriguez. ATK PLN worked closely with sister company Reel FX, who is in production on the feature, to make a custom trailer full of the film’s excitement and adventures to amp up viewers.

Combining feature film production value with strategic marketing insight gleaned from work with top brands including FritoLay, Mercedes, AT&T and LEGO, ATK PLN worked closely with SCOOB! director Tony Cervone to keep the finely-tuned visual approach intact. Alongside their work on the SCOOB! trailer, ATK PLN continued to work directly with Warner Bros. and Cervone on the fully integrated marketing campaign for the film, with a broad spectrum of work ranging from additional video to social media and print.

The first full-length animated Scooby-Doo adventure for the big screen, SCOOB! is slated to hit theatres on May 15, 2020. The never-before-told stories of Scooby-Doo’s origins and the greatest mystery in the career of Mystery Inc., it reveals how lifelong friends Scooby-Doo and Shaggy first met and joined with young detectives Fred, Daphne and Velma to form the famous Mystery Incorporated. Now, with hundreds of cases solved and adventures shared, Scooby and the gang face their biggest, most challenging mystery ever: A plot to unleash the ghost dog Cerberus upon the world. As they race to stop this global 'dogpocalypse', the gang discovers that Scooby has a secret legacy and an epic destiny greater than anyone imagined.

The SCOOB! marketing campaign joins a growing stream of promotional campaigns ATK PLN has created for some of the top animated feature films from recent years, including UglyDolls, The LEGO Movie 2: The Second Part and The LEGO NINJAGO Movie.

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Credits

Client: Warner Animation Group

Animation

Animation: ATK PLN

CG Supervisor: Jeff Masters

Lighter/Compositor: Michael Zollinger

Lighter/Compositor: Shannon Thomas

Senior Lighter/Compositor: Lyn Caudle

Lighter/Compositor: Sungman Pyun

FX Artist: Chad Moseley

Modeling/Surfacing: Daniel Ries

Assistant Editor: Steven Happel

Layout Artist: Rod Douglas

Technical Supervisor: Jon Speer

Technical Director/Crowds: Tony Fan

Junior Technical Director: Callista Talliaferro

Producer: Justin Skerpan

Production Assistant: Jeanine Sybico

Animator: Daniel Caylor

Animator: Peer Lemmers

Animator: Chris Mayne

Animator: Mack Bo Ross

Animator: Rob Somers

Animator: Larry Vasquez

Animation Lead: Darrell Vasquez