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Aston Villa Roars Into New Season with #PartofthePride

British club and Signature Outdoor invite fans to help create new regalia

Aston Villa Roars Into New Season with #PartofthePride

Aston Villa supporters are being invited to help create their Club’s new regalia in an exclusive #PartofthePride interactive campaign which appears across Signature Outdoor screens in Birmingham from July 24th.

The aim is to create an interactive mosaic of fans’ content which will be printed on Lion flags and banners and reproduced on the wall of the players’ tunnel at Villa Park to kick-start the new season.

Created by Signature Outdoor in association with Aston Villa, #PartofthePride will feature across The Loop’s 45 city centre screens and four other premium DOOH locations around Birmingham for two weeks.

Any supporter who photographs the lions on the screens and shares their picture using the hashtag #PartofthePride will be added to Villa’s interactive social mosaic. 

Alex Borthwick, senior marketing, digital & innovation manager at Aston Villa said: “We want Birmingham to be #PartofthePride, so we’re putting our lion across the city. Any supporter who finds the lions on the screens and shares a picture using the hashtag #PartofthePride will be added to our interactive social mosaic, which is the first of its kind in Europe. At the end of July we’ll display the mosaic in the players’ tunnel before the first game of the season. We’ll also be using the mosaic for a lot more upcoming activity including fan flags and banners.”

To upload their image, supporters are asked to tweet @avfcofficial using the #partofthepride hashtag. Fans can then search for their image on

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Category: Events , Sports and leisure

Genre: Activation , Creative technology , Digital