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Arthur Sadoun's Assistant Filmed Publicis' Annual Wishes On His Phone

20/12/2019
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Publicis CEO rings in the new year with humorous, low budget video

Publicis Groupe’s Annual Wishes are back for another edition. But after a busy year of transforming and pitching, the group didn’t want to add to any of their agencies’ workloads by asking them to help with the wishes.

In a world where anyone, anywhere, can make snackable, shareable, on-brand content on a budget, Arthur Sadoun has filmed this year’s holiday message with just a smartphone and his assistant.

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