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Armchair Experts Reveal Football Insights in New Unibet Ad

ENVY Advertising collaborates with Karmarama for third spot in ‘Luck Is No Coincidence’ campaign

Armchair Experts Reveal Football Insights in New Unibet Ad

Karmarama has teamed up with ENVY Advertising to launch a new ad for Unibet that celebrates the wisdom of friends in football.

The latest instalment in Unibet’s ‘Luck Is No Coincidence’ campaign builds on a recurring theme in its branding: the concept of an inexperienced person being educated by more seasoned friends. The campaign’s recurring hero reprises his role as the confident footie fan who hastily puts down a bet, only to find out that his friends have a far more strategic approach into the game. 

Shot in Slovenia and Croatia, the latest ad features a hot-headed footballer who is expected to blow up at the smallest thing but, due to recent events, he may have changed his ways. 

Karmarama and Unibet relied on ENVY’s expertise to deliver the considerable post-production elements required. The latest instalment is now the third project for Unibet that ENVY Advertising and Karmarama have collaborated on. 

As VFX supervisors on set, the ENVY team were present from the early stages of production to advise. The post-production house was responsible for multiple key elements: creating the stadium crowd from shot elements, adding in Unibet’s branding, and applying wire removal. It also created memes in the phone, as well as a matte painting of a temple, and composited multiple layers for the splits shot. 

“The real challenge was to recreate a football match as you would see it on TV,” explains Martin Waller, Flame Artist at ENVY Advertising. “We achieved this by shooting all the action in the stadium on long lenses. The crowd was added in by shooting several plates at different angles to match, then composited in using various techniques. It was a real pleasure to have worked with the guys at Karmarama and director Steve Cope on this project.” 

Phil Archer, Senior Producer at ENVY Advertising, comments: “We’ve worked really closely with Karmarama and Unibet for the last two campaigns and it’s been a fantastic experience. We’ve produced some great work and had a thoroughly good time in the process.”


Advertiser: Unibet

Creative Agency

Creative Agency: Karmarama

Producer: Sam Toply

Creatives: Rob Turner & Adam Whitaker

Production Company

Production Company: Kream

Director: Steve Cope

Producer: Gwilym Gwillim

Post Production / VFX

Post Production Company: ENVY Advertising

Colourist: Danny Wood

Producer: Philip Archer

Flame: Martin Waller

Visual Effects: Vince Goodsell & Ellie Thomlinson (Nuke)


Sound Production: ENVY Advertising

Sound Design: Rich Martin

Genre: Action , Animation , Comedy , Digital , Storytelling , Visual VFX