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Creative

Arby's Larry Charles Web Documentary

Delve deeper into Bo Dietl’s mission

Arby's Larry Charles Web Documentary

 

Arby’s has followed up its ‘Slicing Up the Truth About Freshness’ campaign with a new web-documentary that has launched today. 
 
The campaign, which started in October, celebrates Arby's rich heritage in freshly slicing meat in their restaurants while highlighting the fact that other sandwich shops cannot make the same claim. 
 
This documentary features former New York City Police Detective Bo Dietl on a mission to expose the truth about fresh slicing. It is directed by Larry Charles (Borat, Religulous, Bruno, The Dictator) and delves deep into Dietl’s investigation to uncover the truth about where Subway slices their meat, including who Dietl is and why he's taken this mission on.
 
View the web-documentary below:
 


Credits
 
FORMAL CLIENT NAME: Arby's
CAMPAIGN TITLE: Slicing Up Freshness
EXECUTION TITLE: Slicing Up The Truth About Freshness
 
AGENCY: CP+B
WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly
VP EXECUTIVE CREATIVE DIRECTOR(s): Alex Burnard
CREATIVE DIRECTOR(s): Scot Kaplan, Vladislav Ivangorodsky, James Maravetz
ASSOCIATE CREATIVE DIRECTOR(s): Mark Schruntek
VP DIRECTOR OF VIDEO PRODUCTION: Chad Hopenwasser
EXECUTIVE INTEGRATED PRODUCER: Lisa Effress
JUNIOR PRODUCER: Kelli Espinoza
LIVE ACTION PRODUCTION COMPANY & CITY: Independent Media, Inc.
 
DIRECTOR: Larry Charles
EXECUTIVE PRODUCER: Susanne Preissler
LINE PRODUCER: Lindsay Skutch, Beth Aranda-Hodzic
POST PRODUCTION & CITY: Method NY
EXECUTIVE PRODUCER: Robert Owens, Angela Lupo
PRODUCER: Matthew Engel
LEAD COMPOSITOR: Aidan Thomas
VFX SUPERVISOR: Gil Baron
SET SUPERVISOR: Rob Hodgson
COMPOSITORS: Sean Wilson, Marty Taylor, Ian Holland, Matt Welch
DIGITAL MATTE PAINTER: Marc Samson
EDITORIAL COMPANY & CITY: Cut + Run NY
EDITOR: Jay Nelson
EXECUTIVE PRODUCER: Melati Pohan
ASSISTANT EDITOR: Ben Jones
FOOD SHOOT PRODUCTION COMPANY & CITY: Assembly Films NY
DIRECTOR: Kevan Bean
EXECUTIVE PRODUCER: Gloria Colangelo
LINE PRODUCER: Pete Dever
PRODUCTION SUPERVISOR: Kerri Johnson
EXECUTIVE INTEGRATED MUSIC PRODUCER: Caitlin Rocklen
SOUND MIXER COMPANY: Lime Studios & Beacon Street Studios
SOUND DESIGN COMPANY & CITY: Jeremy Brill
MUSIC SUPERVISOR: Chip Herter
VISUAL EFFECTS COMPANY & CITY: Method Design LA
CREATIVE DIRECTOR(S): Mike Sausa, Steve Viola
PRODUCER: Dan Masciarelli
COORDINATOR: Mary Melendez
2D ARTISTS: Bernard Crosland, Jessica Engles, Alex Gibbs
3D ARTISTS: Omid Ensafi, Pouyan Navid, Jamie Sawyer
CONTENT VP GROUP ACCOUNT DIRECTOR: Scot Beck
CONTENT ACCOUNT DIRECTOR: Justin Marciani
CONTENT SUPERVISOR: Jessica Martin
CONTENT MANAGER: Julie Pfleger
ASSISTANT CONTENT MANAGER: Sandy Florez
BUSINESS AFFAIRS: Natalie Greenman
COGNITIVE ANTHROPOLOGIST: Erica David
 

 

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