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Annabel Scholey Gets Mischievous in Jaguar Valentine Film, 6 days, 3 hours ago

The campaign by Spark44, directed by Park Village’s Harry Bradbeer, tells the cheeky story of a trickster ‘bending the rules’

Annabel Scholey Gets Mischievous in Jaguar Valentine Film

What better way to introduce Jaguar’s rule-bending new E-PACE to UK audiences than creating a character cheeky enough to drive it?

This Valentine’s Day, we see The 'Mistress of Mischief’ use her wiles with a ticket inspector to get away with the dreaded parking fine. Brought to life by 'Britannia' star Annabel Scholey under the direction of ‘Fleabag' director Harry Bradbeer, ‘The Distraction’ is the first of five short, humorous and shareable social-first films, created by Spark44.

Bored of the status quo? It’s time to bend the rules.


Advertiser: Jaguar Land Rover

Creative Agency

Producer: Nicola Spence

Creative Team: Christopher McKee, Richard Morgan

Creative Directors: Matt Statham, Chris McDonald

Creative Agency: Spark44

Chief Creative Officer: Brian Fraser

Account Team: Hannah Sawford, Mikaela Green

Music and Sound

Sound Design: James Saunders


Editor: Adam Bosman

Post Production / VFX

Online Artist: Unit

Grade: Goldcrest (Jet Omoshebi)

Print / OOH

Retoucher: The Forge

Photographer: Alan Powdrill

Production Company

Production Company: Park Village

Executive Producer: Peter McMillan

DOP: Ruairi O’Brien

Director: Harry Bradbeer

Category: Automotive , Cars