Get your own Little Black Book.

Build your own personal news stream. Discover the latest work created that interests you, share your favourite stories and follow your favourite people and companies

Already have an account?

Creative

Annabel Scholey Gets Mischievous in Jaguar Valentine Film

The campaign by Spark44, directed by Park Village’s Harry Bradbeer, tells the cheeky story of a trickster ‘bending the rules’

Annabel Scholey Gets Mischievous in Jaguar Valentine Film

What better way to introduce Jaguar’s rule-bending new E-PACE to UK audiences than creating a character cheeky enough to drive it?

This Valentine’s Day, we see The 'Mistress of Mischief’ use her wiles with a ticket inspector to get away with the dreaded parking fine. Brought to life by 'Britannia' star Annabel Scholey under the direction of ‘Fleabag' director Harry Bradbeer, ‘The Distraction’ is the first of five short, humorous and shareable social-first films, created by Spark44.

Bored of the status quo? It’s time to bend the rules.

Client

Advertiser: Jaguar Land Rover

Creative Agency

Creative Agency: Spark44

Producer: Nicola Spence

Chief Creative Officer: Brian Fraser

Creative Team: Christopher McKee, Richard Morgan

Creative Directors: Matt Statham, Chris McDonald

Account Team: Hannah Sawford, Mikaela Green

Production Company

Production Company: Park Village

Executive Producer: Peter McMillan

Director: Harry Bradbeer

DOP: Ruairi O’Brien

Offline

Editor: Adam Bosman

Post Production / VFX

Grade: Goldcrest (Jet Omoshebi)

Online Artist: Unit

Music

Sound Design: James Saunders

Print / OOH

Photographer: Alan Powdrill

Retoucher: The Forge

Category: Automotive , Cars