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Annabel Scholey Gets Mischievous in Jaguar Valentine Film

The campaign by Spark44, directed by Park Village’s Harry Bradbeer, tells the cheeky story of a trickster ‘bending the rules’

Annabel Scholey Gets Mischievous in Jaguar Valentine Film

What better way to introduce Jaguar’s rule-bending new E-PACE to UK audiences than creating a character cheeky enough to drive it?

This Valentine’s Day, we see The 'Mistress of Mischief’ use her wiles with a ticket inspector to get away with the dreaded parking fine. Brought to life by 'Britannia' star Annabel Scholey under the direction of ‘Fleabag' director Harry Bradbeer, ‘The Distraction’ is the first of five short, humorous and shareable social-first films, created by Spark44.

Bored of the status quo? It’s time to bend the rules.

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Advertiser: Jaguar Land Rover

Creative Agency

Creative Agency: Spark44

Producer: Nicola Spence

Chief Creative Officer: Brian Fraser

Account Team: Hannah Sawford, Mikaela Green

Production Company

Production Company: Park Village

Executive Producer: Peter McMillan

Director: Harry Bradbeer

DOP: Ruairi O’Brien


Editor: Adam Bosman

Post Production / VFX

Online Artist: Unit

Grade: Goldcrest (Jet Omoshebi)


Sound Design: James Saunders

Print / OOH

Retoucher: The Forge

Photographer: Alan Powdrill

Category: Automotive , Cars