AMV BBDO's Christmas Campaign for CESAR Spreads Holiday Cheer with Sweaters Designed by Dogs

The CESAR brand’s Twinning campaign, created by AMV BBDO, is spreading holiday cheer to pet owners across the globe with the brand’s new DESIGNED BY DOGS holiday sweater collection. 

The hero creative of the campaign shows how dogs truly designed the sweaters by running, jumping and barking their way through a custom-built “Doggy Design Studio” agility course. You can see the doggy designers in action by watching the video.

The campaign, which is an evolution of the brand’s 2016 “Matchy Matchy” program, is being supported by celebrity fashion expert Clinton Kelly, as well as a consumer sweepstakes. Today through December 5, pet owners can enter to win their own set of matching sweaters through a sweepstakes. To learn more about the Twinning campaign and to enter the sweeps, you can view the press release linked here, or visit Cesar.com/Twinning.