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AMV BBDO Helps Sainsbury's Get into the Spirit of Halloween

The Sweet Shop's Ornette Spenceley directs playful new spot

AMV BBDO Helps Sainsbury's Get into the Spirit of Halloween

Renowned for his ability to extract natural and heartfelt performances from his cast, Director Ornette Spenceley has partnered with AMV BBDO London to create a playful, unpredictable and visually remarkable film for Sainsbury’s.

Entitled ‘Scream’, the spot unearths the joy of a night at home with family and friends, complete with ghoulish costumes, accessories and food made to look like dismembered body parts – all courtesy of Sainsbury’s.

Through a combination of naturalistic camera work, multiple points of view and angles, understated art direction full of subtle details and spontaneous character performances, Ornette creates a film that’s true-to-life and as unpredictable as any Halloween the audience will have experienced. 

Ornette said, “The script was purely about fun, which allowed me to delve into those moments of dressing up and getting down. Honest and unguarded, and all the more memorable because of it. Dave Buchanan and the team at AMV BBDO were truly collaborative, especially when a new idea presented itself along the way – I couldn’t be more pleased with the ghoulishly fun outcome.”

Spencer Dodd, Managing Director at The Sweet Shop added, “Creating something that feels natural and real, despite it’s being inescapably contrived is one the hardest skills in our industry and Ornette does that consistently. The entire collaboration with AMV BBDO was a great experience from start to finish, with the team working seamlessly together.”


Advertiser: Sainsbury’s

Creative Agency

Creative Agency: AMV BBDO London

Creative Director: Dave Buchanan

Producers: Lizzie Mabbott

Account Management: Rosalind Lee, Rachel Dymond

Production Company

Production Company: The Sweet Shop

Executive Producer: Spencer Dodd

DOP: Martin Hill

Producers: Benjamin Mann

Directors: Ornette Spenceley


Editor: Spencer Ferszt at Marshall Street Editors

Post Production / VFX

Post Production Company: The Mill London