senckađ
Group745
Group745
Group745
Group745
Group745
Group745
EDITION
Global
USA
UK
AUNZ
CANADA
IRELAND
FRANCE
GERMANY
ASIA
EUROPE
LATAM
MEA
Creative in association withGear Seven
Group745

American Standard Cheekily Parodies Silicon Valley In New 'Porcelain Valley' Campaign

07/11/2017
62
Share
Classic plumbing fixtures brand plays up tech-forward, innovative culture

How does a 140-year-old established plumbing fixtures brand demonstrate its commitment to leading innovation? Borrowing from the geek-tech associations of Silicon Valley, American Standard’s new campaign portrays the company in the innovative world of “Porcelain Valley.”  

In a multimillion-dollar, multi-channel effort breaking November 1, Porcelain Valley serves as the backdrop and breeding ground for all of American Standard’s new technologies and life-changing products. A cast of nerdy product engineers designing and attempting to create revolutionary plumbing innovations is featured in a laboratory-like work environment.

In addition to films/spots introducing the Porcelain Valley platform, there are product-specific executions detailing advancements like a self-cleaning toilet and remote touch shower. Additionally, the campaign includes an unveiling film featuring the head of Porcelain Valley (a send-up of the way computer/phone companies use their leaders to announce new products).

The campaign consists of television, social, digital, print and in-store content. Media programming includes sports (ESPN, NCAA Football) and home/shelter (This Old House, Real Simple).


SIGN UP FOR OUR NEWSLETTER
SUBSCRIBE TO LBB’S newsletter
FOLLOW US
LBB’s Global Sponsor
Group745
Language:
English
v2.25.1