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Alt.vfx Expands Into North America With New Anti-Smoking Spots for FDA

Ads created in collaboration with FCB New York and Home VFX.

Alt.vfx Expands Into North America With New Anti-Smoking Spots for FDA

Award-winning visual effects company Alt.vfx has announced its expansion into North America, on the back of completing two stunning spots for the Federal Drug Administration (FDA).

The new advert - Straw City - is an animated spinoff from the classic fairy tale 'The Three Little Pigs.' Directed by Carl Erik Rinsch, the ad aims to warn teenagers about the dangers of smoking, and involved photo-real character CG design, digital sets and other VFX work from the artists at Alt. 'Hacked' - the first ad that appeared online in 2016, is part of the thought provoking anti-smoking campaign aimed at teens.

fda_Straw2.jpgAs part of the project, the company established Alt.vfx USA, a new business unit that is now catering for a growing client base in North America. Helping to drive this expansion, executive producer Chris Fieldhouse has joined the company alongside VFX supervisor and creative director Nick Lines.

Fieldhouse joins Alt after a long history with Digital Domain, where he produced multiple award-winning spots as well as spear-headed the company's Virtual Reality division, working on high profile VR projects and campaigns for brands such as Nike, Samsung and the 2016 Rio Olympics.

Lines joins the company after working for the likes of Animal Logic and The Mill, where he worked closely with a wide array of international directors including the likes of Zack Snyder, Alejandro Inarritu and Baz Luhrman. As Alt's creative director and CG supervisor, Line's experience in TV commercials, games and VR/AR experiences brings a true film-maker's vision and creativity to Alt.vfx USA.

Both are based in Los Angeles.

Says Colin Renshaw, co-founder and VFX supervisor, Alt.vfx: "Chris and Nick are great hires for Alt. Many of the directors and agencies we collaborate with have a base in the US, so we wanted to establish a core team that could service that market. We want to make great work with great people, and we're delighted to add two of the best to our global team. "

Additionally, agent James Bartlett has been added to the team, acting as a New York-based, independent rep for the company on the East Coast.

EVP, Account Management: Jeff Tarakajian
SVP, Account Management: Suzanne Santiago
VP, Account Director: Dimas Adiwiyoto
Account Supervisor: Mallika Rao
Director of Integrated Production: Leelee Groome
Producer: Maria Garelli
Executive Creative Director: Gary Resch
Creative Director: Liem Nguyen
Creative Director: Justin Chen
Art Director: James Meiser,
Copywriter: Cecile Robertshaw
Production Company: MJZ
Director: Carl Erik Rinsch
Producer: Kate Leahy
Editor: Jamie Foord
Practical SFX: Legacy FX
Visual Effects: Alt.vfx USA
VFX Supervisor: Colin Renshaw
Editorial Company: Rock Paper Scissors
Music Company: Groove Guild (Producer) Pull Music and Stimmung