Alt.vfx Creates Transforming AR Experience at AdFest
Visitors to AdFest 2018, which takes place this week in Pattaya, Thailand, will be able to enjoy a stunning Augmented Reality (AR) experience courtesy of Alt.vfx.
Says Kem Suraphongchai, festival director: "We are delighted to welcome Alt.vfx back to AdFest, this time as partners and collaborators on a beautiful experience for all delegates. AdFest has always been about showcasing the cutting edge of creativity and technology, and the team at Alt have created something that fits with those ambitions perfectly."
Says Takeshi Takada, executive producer and founder of Alt.vfx: "We wanted to return to AdFest in 2018 and offer delegates a highly visual and entertaining representation of this year's theme."
Viewable via the Alt.vfx AR app on iPhone and Android mobile devices, the colourful animation can be found by scanning the AdFest markers, embedded into every delegate's show booklet and placed at strategic points throughout the festival, including festival bags and logo.
For anyone interested in the possibilities of AR, email Tyrone Estephan at firstname.lastname@example.org.