'All to the Table' Holiday Campaign Marks Stouffer's Instagram Debut
A new Stouffer's campaign shows that the true value of coming together over delicious food is the company you share. Life is busy and food is often eaten on the go, but the holiday season brings an opportunity to restate the importance of sitting together.
All to the Table celebrates the warmth and well-being of gathering with family and friends over their favorite foods in a series of festive videos and social posts. The holistic campaign features a 30-second pre-roll video that stitches together distinct table scenes. Consumers can go deeper and find recipes for the dishes shown on stouffers.com, details for DIY table decorations on Pinterest, and, new for the brand, hosting inspiration on Instagram. Meals unfold in five distinct settings—a festive Italian feast, a decked-out kids table, an intimate Southwest supper for two, a carefree Friendsgiving scene, and a cozy brunch among couples.
The campaign underscores the inclusivity inherent to good food and commemorates Stouffer's role in holiday celebrations.
The multichannel campaign consists of a 30-second pre-roll video for YouTube and Hulu, and a mix of short-form videos and stills that will live on Facebook, Twitter, Instagram, and Pinterest.
All to the Table marks Stouffer's debut on Instagram. Tablescape images will come together in 3-by-2 grid sections. Each individual image contains mealtime moments such as recipe ideas, table decor inspiration, and hosting tips. Posts will also consist of five-second videos snippets illustrating the small stories that take place during the course of a meal.
Five new Pinterest boards, one per table, will feature popular DIY repins that appear in the video and stills, and owned content from the shoot.
CCO: Alicia McVey
GCD: Cat Hyland
CD: Carolin Harris
ACD Writer: Otis Rubottom
Writer: Brittnee Gregory
AD: Gabriella Narvaez
Designers: Jess Harrington, Holly Stout
Video Producer: Bailey Phillips
Still Photographer: Amaren Colosi
Stylists: Maki Katsumoto, Katie Simon
Stylist Assistant: Andrea Tolbert
Art Department: Chelsea Parker-Guidry
Director of Client Services: Ryan Peterson
Account team: Michelle Borgese, Hilary Foreman, Frank Normandin
Producers: Julie Powers, Bre Maris
Production Partner: Priestley
Production Partner Producers: Davis Priestley, Aimee Lynn Barneburg
Director/Director of Photography: Shawn Sundby