Alicia Keys and Reebok Classics

Just in time for the release of Alicia Keys "Girl on Fire" comes Reebok Classics and the launch of the Alicia Keys signature collection.

 

Clearly a "Girl Inspired," Keys is lending her signature support to the brand in a new TV spot from McGarry Bowen and directed by Samuel Bayer with Smoke + Mirrors handling post production. Cut & Run handled editorial and Serial Pictures was Production House.

 

Set to a customized version of "Girl on Fire," the spot, now on You Tube, showcases Keys as an inspiring and empowering figure to women as she finds success on the greatest stage in the world, her very own New York.

 

Credits

Agency: McGarryBowen

Executive Creative Director: Mark Koelfgen

Associate Creative Director: Jamie Massam, Cooper Smith

Executive Producer: Steve Ford

Assistant Producer: Nick Bourne

Production Company: Serial Pictures

Director: Sam Bayer

Editor: Gary Knight

Edit House: Cut + Run

Post production: Smoke + Mirrors

Flame Artists: Sam Caine, Dan Bowhers, Ross Vincent

Producers: Barbara Kontarovich, Paul O’Beirne