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Super Bowl

Alexa Loses Her Voice in Amazon's Star-Studded Super Bowl Ad

Gordon Ramsay, Cardi B, Rebel Wilson and more star in new spot created by Lucky Generals and directed by Hungry Man's Wayne McClammy

Alexa Loses Her Voice in Amazon's Star-Studded Super Bowl Ad

For Super Bowl 2018, Amazon brought on Lucky Generals and Hungry Man director Wayne McClammy to launch their latest comedy-laden foray for the big game. 

In the spot, Alexa loses her voice, and a whole host of celebrities pitch in to lend their voices to everyone's favourite intelligent personal assistant.

Featuring the likes of Gordon Ramsay, Cardi B, Rebel Wilson, Anthony Hopkins, JB Smoove and Leslie Jones, the ad has scored big, topping USA Today's annual Super Bowl Ad Meter. 

Check out the spot below. 

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Advertiser: Amazon

Creative Agency

Creative Agency: Lucky Generals

Production Company

Production Company: Hungry Man

Director: Wayne McClammy

DOP: Simon Duggan

Category: Online retailers , Retail and restaurants

Genre: Comedy , Dialogue , People