Alexa Loses Her Voice in Amazon's Star-Studded Super Bowl Ad
For Super Bowl 2018, Amazon brought on Lucky Generals and Hungry Man director Wayne McClammy to launch their latest comedy-laden foray for the big game.
In the spot, Alexa loses her voice, and a whole host of celebrities pitch in to lend their voices to everyone's favourite intelligent personal assistant.
Featuring the likes of Gordon Ramsay, Cardi B, Rebel Wilson, Anthony Hopkins, JB Smoove and Leslie Jones, the ad has scored big, topping USA Today's annual Super Bowl Ad Meter.
Check out the spot below.
Creative Agency: Lucky Generals
Production Company: Hungry Man
Director: Wayne McClammy
DOP: Simon Duggan
Category: Online retailers , Retail and restaurants
Genre: Comedy , Dialogue , People